Growing an online business can be tricky.
Market that content.
Sell that content.
Make money from that content.
I swear every single time I hear people talk about outsourcing in their business; the first thing I hear them talk about handing off to others – is marketing.
It’s probably because marketing is my superpower (and my slight obsession) that it makes me sad that the first thing everyone wants to ditch out on in their business is promotion and marketing.
But when I think about it, it kinda does make sense as to why this might happen. There are SO MANY tools out there to market your business online, that it can get kind of overwhelming.
Instagram, Twitter, Facebook, YouTube, A Facebook Business Page, A Facebook Group, Other Facebook Groups, Facebook Live, Instagram Stories, Instagram Live, Pinterest, Email Lists… Shall I go on?
After studying these platforms for the past 5+ years as a blogger and online business owner, I can honestly say I understand the struggle!
I have tried them all.
And after all the years of trying them all the only one that has remained consistent is growth, traffic and overall visibility might surprise you.
Yep, you read that right – the most converting platform for my business and all of my clients has been, and I might be so bold to say always will be, Pinterest!!
Wanna know the crazier thing? SO MANY PEOPLE AREN’T EVEN USING PINTEREST FOR BUSINESS!!
There is so much untapped potential that I wanted to make a blog with 3 reasons why you should get your boss lady booty on Pinterest to start driving traffic and converting sales – today!
- Pinterest is a Search Engine
Yes, Pinterest is a “Social Media” like Facebook or Instagram because you can follow, like, comment and share – but more than anything Pinterest is a Search Engine. Think of Pinterest like Google – your customer types into the search bar what they are searching for and if you market your stuff with the right keywords, they will find you. And in the process, you don’t have to fight any nasty FB + IG like algorithms to get them to find you. It’s MAGICAL!
- Pinterest Leads Your Customers DIRECTLY To Your Website
Unlike Facebook, Instagram, Twitter, YouTube and all the other platforms out there, most of the content lives on their website. You do a Facebook live or and Instagram story – it is one extra step to get them to actually click on your website. Whereas Pinterest is a place where you post your content but in order for the consumer to view it, they must go back to your site. This alone gives you a much higher rate of conversion for sales, email list growth, and overall monetization!
- Pinterest is 80% Content Sharing
You know those other platforms you spend all your time on? The ones you hope and pray for likes and comments and maybe a share? Yeah, Pinterest is nothing like that. If you make good quality content IT WILL GET SHARED, guaranteed! Yep, the shit you make and spend all your precious time putting that effort into will finally get shared and finally be seen!!!
There you have it! 3 Reasons WHY YOU NEED PINTEREST!!!!
Do you enjoy Pinterest? Let us know in our Girl Boss Facebook Group!!