Social Media has some MAJOR benefits for small businesses around the world! Instagram is one of the biggest social media platforms that currently exists on the planet. Facebook’s younger sibling, Instagram is taking the world by storm and helping small businesses around the world make lots and lots of money!
The problem is that in a world filled with likes, comments and follows – businesses are still focusing on vanity metrics like how many followers they have and are less focused on their customer acquisition and if Instagram is ACTUALLY making them money or not!
The short answer to this debacle is building a Customer base VS building a ‘Follower’ count. The long answer? Keep on reading!
More times than I’d like to admit, I get people asking me how to “get verified” on Instagram or get “a blue checkmark” on their profile… The truth of the matter is that there really is no rhyme or reason for the check marks on Instagram and having a verified Instagram account doesn’t typically increase the sales in your business.
Now I say typically because if you are a public figure like Kim Kardashian or Gary Vaynerchuk, a verified account is important so that your followers know it’s actually your account and not a fake. The blue checkmark isn’t necessarily a status quo, but a tool used for people to know which accounts are the real deal and which accounts are the fakes by just taking a quick glance at their profile!
Other than that the blue check mark does not matter.
Being verified on Instagram does NOT equal more money or success in your business.
The good news is the same! It doesn’t matter so we can stop focusing on that and start focusing on what DOES matter on Instagram. Customer acquisition and SALES!
In today’s 2018 Instagram world, there are literally millionaires and billionaires on Instagram with less than 5,000 followers. To that extent, there are also accounts with over 100k followings who aren’t monetizing their content at ALL.
Having a large following DOES NOT mean you are making money or own a viable and profitable business.
This is why you need to stop focusing on the vanity metrics and bullshit and start focusing on making MONEY in your business and sales.
What is customer acquisition and how do you make more SALES in your business?
Customer acquisition is basically some Fancy pants language that just means a strategy behind acquiring customers vs followers. The biggest difference between a customer and a follower? A customer actually had invested their money in you and your products and services.
Does having a following up your social proof? Sure. But so does ENGAGEMENT. But that’s an entirely another beast where I talk a little about here.
If you’ve read this far and you’re looking for some fresh and new ways to start attracting and acquiring customers instead of just followers and I’m here to give you a few tips!