Between my clients and I, we have reached well over 1 MILLION views on Pinterest. Since being a Pinterest Guru and Social Media Strategist is my job, I thought I would share with you a few hacks on Pinterest I have been using for us to tap into some serious growth!
It’s no secret that Pinterest is one of my favorite platforms. I feel like I’m always praising Pinterest on my blog, on my podcast, on my Instagram, and in my Facebook group. To any new business owner out there, I highly recommend you put more effort into blogging and Pinterest than any other platform because the payoff is so much greater than any other organic social media out there!
Pinterest is an amazing tool that doubles as a social media and can grow your platforms and businesses like crazy.
First, if you haven’t realized it yet, Pinterest is a search engine and not just another social media account.
What does that mean?
That means that more people are likely to see your content on Pinterest than on Facebook and Instagram combined! With keyword research and knowing your ideal client (find out who she is for free and take my Ideal Client Masterclass here), you can reach her much easier on Pinterest than any other social media out there!
On Facebook or Instagram, your posts are ranked on an algorithm that isn’t attached to keywords and phrases which means after a week of posting, that bomb AF Freebie you worked on developing is collecting dust and isn’t likely to be discovered again.
Where on Pinterest your content and pins can literally go viral YEARS after creating them with zero additional effort.
Here are a few quick tips that I’ve been using on Pinterest for my clients and myself to maximize our business growth and increase our reach and you can, too!
FIRST, I recommend using Tailwind for scheduling your posts AND manually pin. Tailwind is my holy grail Pinterest tool, but that doesn’t mean you shouldn’t try to pin manually every day, too!
Tailwind gives me the ability to be able to write my blog posts in advance and then schedule them to go out on my Pinterest on the days and times that the blogs go live! TALK ABOUT A LIFE SAVER! Tailwind also offers things like Tailwind Tribes and other ways to hack into growth, but just using it to schedule to my boards and some group boards that I am apart of is enough for me!!