Jakarta, shesocial Indonesia
–
The mushrooming of cheap electric cars Chinese manufacturers ignited polemic, whether in fact the first buyer of a vehicle needs an electric car or not.
The presence of byd Atto 1 makes the automotive market tantrum.Because the electric car from China is priced at almost the equivalent of an LCGC car, which is under Rp. 250 million
This tag has the potential to disturb the LCGC to Citycar car market, which is targeted by the first vehicle buyer or first car buyer.
Eagle Zhao, President Director of BYD Motor Indonesia, said Atto 1 was created so that electric cars could be widely used and enjoyed by all groups.This is reflecting on an affordable price, but not minimal features.
“We saw Citycar and we also felt that there were a lot of Indonesian people who were young at heart,” Eagle said at ICE BSD, last week.
“Some of them may have just graduated from college. Some of them have just been married. They have just entered a routine of work that might be considered boring between work and then returning home,” he said again.
According to him consumers in this category need a car that suits your needs, especially to support daily activities.Through electric cars, consumers can not only suppress emissions, but also save expenses.
He gave an example, the consumer atto 1 is sufficient in the power of power at home and their cars can be used daily activities without worrying about the wallet burst.
“With only Rp. 7 thousand, we can do daily activities by charging at home. If you use SPKLU, the cost is only around Rp. 15 thousand,” Eagle said.
When compared to the daily mobility needs with a round trip distance of 40 km, users only need to pay Rp. 20 thousand.
These expenses will certainly not be obtained by conventional car users who are required to refuel.For now the price tag varies, but the most affordable Rp10 thousand per liter.
“Compared to ICE (Internal Combustion Engine), for the Daily Commute, you name it for 40 km, spend Rp20 thousand,” he said.
Not only economical on the road, he said Atto 1 is also friendly in the bag for matters of maintenance.
Then, the first service is only done after one year of use or a distance of 20,000 km, which was first achieved.This is different from conventional cars that usually have to service regularly every 6 months or 10 thousand km.
Overall, Eagle claims the cost of Atto 1 maintenance is only half of the ICE car.That is, users are not only economical in fuel, but also when doing periodic maintenance.
“So it can be concluded, the cost of maintenance is only half of the ice car,” said Eagle.
Therefore he is quite optimistic that Atto 1 can be a new choice for middle class people who wish to have the first car.
“So I believe, there will be many possibilities that First Choice (First Buyer) chooses Byd Atto 1,” he said.
Honda’s view
Separately, the Honda Prospect Motor (HPM), as one of the LCGC manufacturers (Brio Satya) and City Car (Brio RS), considers Atto 1 and Brio, in a different segment so that the market will not overlap.
Yusak Billy, Sales & Marketing and After Sales Director of HPM assesses the price offered by BYD for Atto 1 is somewhat interesting for an electric car.But that could not apply to the first car buyer who on average came from among LCGC and Citycar consumers in Indonesia.
HPM currently includes Brio in two segments, namely Brio Satya in LCGC which is sold from Rp170.4 million to Rp202.5 million and the Brio RS city car model, priced at Rp248.2 million to Rp258.2 million.This tag is quite in line with Atto 1.
“It’s interesting, but it’s interesting for people who are looking for cheap electric cars. But not necessarily for the segment of people who are first time buyers, like people who are looking for LCGC like Brio Satya,” Billy said.
Billy continued the first time buyer had a different perspective when he was about to buy a vehicle.
They, he said, chose a car not only with the consideration of the tag according to the pocket, but once seeking calmness during the process of ownership, both when buying, using, doing maintenance until when resold.
“First time buyeritu usually wants to look for peace of mind, like calm when buying, makai, careful, until sold again. So we think it’s interesting, but for people who are looking for cheap electric cars,” he said.
(Ryh/DMI)
[Gambas: shesocial video]
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