Are you ready to launch your first online course??
Creating and launching a course can be a really scary and daunting task – I know we have launched a LOT of them. Between our own courses and the ones we have built for our clients, there is a shit ton of work that goes into the process. The good news is that with the right strategy – you can totally rock the socks off of your customers, have some fun and make a lot of money in the process. Here are some things that I wish I knew before I started my first ever course!
1. Pre-Sale! Pre-Sale! Pre-Sale!
When I first found out about the concept of a pre-sale for my courses, I wished I could go back in time and save myself all the long hours and effort I put into the courses I made that either never saw the light of day – or just didn’t sell at all. The idea behind a pre-sale is that by collecting money before you put your course creation hat on, you will know for sure that this is something that people actually want and it makes the time and effort you will put into it worth doing. Take into the consideration of the time and effort it will take you actually put your course together and price it accordingly!
2. Don’t Over Think It
You don’t have to be everything, to everyone… EVER. I, too, still get caught up in the “am I giving enough value” phase every so often. I take that as a good sign that I am not just willing to put together a bunch of fluffy shit and sell it to anyone who will buy, but you have to be realistic when you are creating courses for your audience. You won’t ever be able to give them all the answers, all the time and at the end of the day – it is up to your students to achieve their desired results. If they don’t put in the time and the energy, they will never be able to get the results they want. So don’t over think it. Create solid content with the intention of serving and bringing value, but don’t run yourself into the ground in the process.