Social Media For Business Can Be WAYYY DIfferent Than Personal Social Media!
1. You do NOT need to be on every single social media platform that exists
Way back in the day it was about the race to all the platforms. Pick your business name and go as fast as you can to get your Instagram, Facebook, Twitter, Pinterest, YouTube, ALLL THE THINGS. It was all about posting everything everywhere and it just doesn’t work that way anymore. Now it is more important to master the 2-3 platforms that you loved using before you had your business. If you focus on using platforms you love you are more likely to use them more and show up and when you show up authentically as you, your audience will always connect with you more. So do a social media detox and trim the excess fat on the platforms you need to ditch!
2. Social Media for biz requires you to actually BE SOCIAL!
For whatever reason, a lot of new business owners forget this important step. Making connections with your followers is so important for your brand image and internet street cred. Don’t forget to take time to respond to all comments and DMs. Embrace the connections! I like to take 30 minutes to an hour each and every day to try to genuinely engage online. Nothing can build your business up quick than to build your online network!
3. Intuitive posts always work better than daily “just because” posts, always!
One thing I learned was that showing up online just to “stay above the algorithm” or just to just post for visibility and not because you want to build connection, never works. Just a few years ago I might have told you to post 3 times a day, minimum, but in 2018 it’s about quality over quantity. Share your life, share the behind the scenes, share the good stuff. Don’t just share for the sake of sharing – use your gut and intuition!